Create your own AI app builder in 5 minutes
Your users describe what they need. Your product builds it, hosts it and ships it — under your brand, on your domain. All it takes is the Totalum API.
No infrastructure · No AI pipeline to maintain · No DevOps
We'll help you implement it — for free
Schedule a call and we'll walk you through the integration in your product, step by step.
Plus free credits to test it
Create it in only 4 steps
You do not have to understand how the builder works. You only have to point your coding agent at the docs.
What your users get behind your brand is a complete AI app builder: a real Next.js application with database, admin panel, auth, payments, hosting and a custom domain.
Create your API key
Create your Totalum account and generate a key. It is the only credential your product will ever need.
Send these docs to your AI agent
Add the key to your project, then give the whole Totalum API reference to the coding agent you already use.
Tell your coding agent what to build
Ask for an AI web app builder powered by the Totalum API, and say how it should fit your product.
“Using the attached Totalum API docs, add an AI app builder to our dashboard. Each project belongs to the logged-in workspace, and users can deploy from the chat.”
Ship it
Your agent wires it up and you are done — hosting, database, deploys and domains already handled.
Do not build the builder — start from ours
An entire AI app builder, open source on GitHub: chat, live preview, hosting and deploys, already wired to the Totalum API. Clone it, paste your API key, put your brand on it — and it is your product.
totalumlabs/ai-app-builder-open
For SaaS owners and agencies · No code
Not a programmer? Launch your own AI app builder anyway
Offer your customers an app builder with your name, your logo and your domain. They describe the app they need in plain words, and it is built and published for them. You decide what they pay.
What you get
Your brand, your domain
Your name, logo and colors on every screen. Your customers never see Totalum.
Real apps, not mockups
Each app comes with its own database, sign-in, payments and hosting, live in minutes.
Your prices, your revenue
Sell a subscription, a price per project or your own credit packs. You set the margin.
People who help you
We set it up with you on a free call and stay one e-mail away.
How it works
- 01Book a free callTell us about your business. We set up your builder with your brand, together.
- 02Make it yours by askingChange the name, colors, pages or features by writing what you want, as in a chat.
- 03Launch and sellPublish it on your domain and invite your first customers.
Free to sign up · No code needed
It is just an HTTP API
No SDK to adopt, no runtime to install, no framework to migrate to. If your language can make an HTTP request, it can run an AI app builder.
Want a hand with the integration?
Tell us what you are building and we will tell you the shortest path to it — including the parts you should not build yourself.
Totalum-generated websites outperform Lovable, Bolt and Replit
Independent benchmarks rank Totalum first for building real, usable software — the apps your product ships are the ones that win the comparison, not prototypes that need a rewrite.
Websites built with Totalum score best on PageSpeed and SEO
Server-rendered Next.js on Cloudflare's edge, with clean metadata and structured data from the first version. Your users get the scores an SEO audit asks for — without buying a caching plugin or tuning a server.
What the API does for you
Everything below is what you would otherwise have to build, run and pay a team to keep alive. It is all managed under the hood.
…and everything else that usually takes a platform team — all managed under the hood.
The tech stack of every generated project
Not a toy export. Every project is a real application, on the stack your engineers would have picked anyway.
How the Totalum API works
You make one call and read the result. Everything inside the dashed box is ours to run — agents, testing, deploys, databases and domains.
Your product calls the API
Your user asks for something in your UI. Your backend forwards it with one HTTP request.
Frontier AI agents build it
A private sandbox spins up and frontier agents write the app together.
AI tests it in a browser
The agents open the app, click through it and fix what breaks — before your user sees it.
Published to Cloudflare
App and database deploy themselves, on the fastest and most scalable edge there is.
Your customer sees their app
The finished app appears in your product, under your brand, live on its own URL.
Wired into every generated project
Pay for what your users build
No seats, no minimum. The API is credit-based, and you decide what to charge your own customers on top.
Buy credits on your account and spend them as you generate. The bigger the pack, the lower the price per credit.
Start buildingWhat that covers
- Creating a project, running the agents and deploying it
- Databases, storage, email, AI calls and custom domains
- Reading data — projects, files, status, logs — is free
- Per-project monthly caps, so one project can't run away with your budget
- Live spend analytics per project, straight from the API
The exact cost of every operation is published in the API itself, so your integration can read prices instead of hard-coding them. See the docs
White-label AI app builders compared
"White label" means different things depending on the vendor. Some let you resell their builder under your logo, some embed a narrow builder inside your product, and some only help you build apps that carry your client's brand. The table shows what each one actually offers, with the starting price read on each vendor's own site on November 3, 2026.
| Product | White-label or embed offer | API or MCP for the builder | Starting price (checked Nov 3, 2026) | Source |
|---|---|---|---|---|
| Totalum | Yes. The full AI app builder runs inside your product through the API. Apps go out under your brand and domain, and your users never need a Totalum account | REST API and MCP on every plan, Free included | Free plan; API credits from $0.07; Starter $29/month adds custom domains, code download and GitHub | totalum.app/en/whitelabeltotalum.app/en |
| Appy Pie Reseller Program | Yes. A white-label app and website builder on your logo and domain, which you resell to clients | Not stated on the reseller page | Reseller plan: Contact sales (single-app plans from $16 per app/month, list price $32) | appypie.com/app-builder/resellerappypie.com/app-builder/pricing-plan |
| Gigacatalyst | Yes, narrower. An embedded AI builder for dashboards, reports and workflows inside your SaaS, running on your own product APIs and permissions | Builds on your product's APIs; no public builder API price | Quoted per deployment: Contact sales | gigacatalyst.com/pricing |
| Retool | Partly. Embedded authenticated apps and external customer portals on Business; full white-labeling on Enterprise | Platform APIs: limited on Business, full on Enterprise | Team $10 per builder/month plus $5 per internal user; Business $50 per builder/month; Enterprise: Contact sales | retool.com/pricing |
| Zoho Creator | Partly. White-label portals and forms on your own domain. It is a low-code platform, not an embeddable AI builder | Developer tools listed on the pricing page; no builder API for your users | Standard $8 per user/month, billed annually | zoho.com/creator/pricing.htmlzoho.com/creator/white-label-app-builder.html |
| Emergent | Builds white-label apps that you deliver to clients. The pages checked do not offer the builder itself for embedding or resale | Not stated on the pages checked | Standard $20/month ($17 billed annually) | emergent.sh/ai-app-builder/white-labelemergent.sh/pricing |
| Replit | Prompt templates for building white-label apps. The page checked does not offer the builder itself for embedding | Not stated on the page checked | Core $20/month ($18 billed annually) | replit.com/build/white-label-app-builderreplit.com/pricing |
Prices and offers were read on each vendor's own pricing or white-label page on November 3, 2026, in USD where the site offered it. Vendors change plans often, so check the linked page before you buy.
Pick by what your customer receives. If they should type a prompt inside your product and get a working app with its own database and domain, you need an embeddable builder with an API. Totalum and, for dashboards and reports only, Gigacatalyst do that. If you resell a builder as a separate branded tool, a reseller program like Appy Pie's fits. If you build each client app yourself, any builder that removes its badge will do.
Questions, answered
Everything integrators ask us before they start — and the honest answer to each.
01What is Totalum's white-label AI app builder?
Totalum is a white-label AI app builder you run through an HTTP API or MCP. Your SaaS or agency offers prompt-to-app building under its own brand and domain, and every generated app is a real Next.js project with its own database, sign-in, Stripe payments and Cloudflare hosting. The API works on every plan, including Free. Credits start at $0.07.
02How many projects can I create?
Unlimited on Enterprise, so you can create one per customer, per team or per experiment. The other plans include a set number of projects, shown on the pricing page.
03Can I get support if I need it?
Yes. Write to contact@totalum.app or book a call and you'll talk to the people who build Totalum, not a ticket queue. Integration reviews and architecture help are included while you're setting things up.
04Can a generated project use my customer's own domain?
Yes. On any paid plan each project can get its own custom domain through the API — usually your customer's own — or one bought on Totalum. On Professional and Enterprise every project can also use a <projectId>.webapp-project.com address, with no "totalum" in it, and its emails are then sent from p-<projectId>@mail.webapp-project.com instead of a Totalum domain. Domains are set per project; one domain for every project of the account is not supported.
05Can a generated project sync with my customer's GitHub?
Yes. Projects can be connected to a GitHub repository so the generated code is pushed to an account you or your customer own. The code is never locked inside Totalum.
06Can I add custom API keys to a project?
Yes. Every project has its own secrets, so you can inject the keys a specific customer needs — payments, CRMs, internal services — and the generated app will use them.
07Can I build a Lovable-style app builder with this?
That is exactly what the API is for. Chat UI, project list, live preview, deploys, domains — you design the product and the experience; Totalum does the building, hosting and infrastructure behind it.
08Do my users need a Totalum account?
No. Your users never see Totalum. Your backend holds one API key, and every project it creates belongs to your account, under your brand.
09What do the generated apps run on?
Next.js and React with BetterAuth, deployed to Cloudflare Workers with a Cloudflare D1 database. Your usual APIs and npm dependencies are supported — the agents install what the app needs.
10How fast is a project created?
A first working version typically takes a few minutes, and further changes are faster. Everything runs asynchronously, so your product can show progress while the agents work.
11How is it billed?
Credits, at $0.07 each. You buy credits on your account and spend them as your users generate. Most read operations — listing projects, reading files, checking status — are free.
12What happens if I stop using Totalum?
You keep the code. Projects can be exported or pushed to GitHub at any time, so nothing you have shipped to a customer depends on you staying.
13Is there a separate white-label plan?
No. The white-label builder is the Totalum API, and the API works on every plan, Free included. Plans differ in credits per month, number of projects and team members. Custom domains per project need a paid plan, and on Professional and Enterprise each project can also use a webapp-project.com address with no "totalum" in it.
14Can I set my own prices for my customers?
Yes. You pay Totalum in credits for what your users build and run, and you decide what to charge on top. You can sell a subscription, a per-project fee or credit packs of your own. The API publishes the cost of every operation, so your billing can read real prices instead of hard-coding them.
15Can I stop one customer from spending too much?
Yes. Each project can have a monthly credit cap, so one customer's project cannot use up the whole account. Spend analytics per project are available live from the API, which makes it easy to show usage to customers or bill them for it.
16Can the apps my users build take payments?
Yes. Generated apps take payments through Stripe, into the Stripe account of whoever owns that app. The owner completes a Payments onboarding link, so no Stripe key goes into the code. The preview takes test payments, and the published site switches to real payments once the owner enables them.
17Can generated projects become mobile apps?
Yes, on any paid plan. The agent prepares the project, then Totalum builds an Android app (APK or AAB for Google Play) and an iOS app (a simulator build, or a signed IPA for TestFlight). The apps are native shells that open the published site. Builds are metered in credits by build time.
18Can my customers' data stay in the EU?
Yes. A project created with EU data residency keeps its data inside the EU. Without it, data is placed near your users. Each project has its own SQL database. Any minute of the last 30 days can be restored, and paid plans also back up each live database every night.
19How does this differ from a white-label reseller program?
A reseller program gives you a branded copy of someone else's builder to sell as a separate tool. Totalum is an API, so the builder becomes a feature inside your own product, with your interface, your login and your billing. Each project is isolated, with its own database, deploys and domain.
Your product could build apps by tonight
Grab a key, paste the docs into your agent, and let it wire the builder into the product you already have.