A white label app builder is a platform you rebrand and resell as your own: your clients or your SaaS users describe an app, the builder creates it, and every screen, domain and invoice carries your brand instead of the vendor's. In 2026 the useful split is between builders that keep each app locked inside their platform and builders that create real, downloadable projects you can drive through an API. Updated November 2026: this guide compares the main white label app builders with prices read on each vendor's page on November 5, 2026, explains how a reseller program actually makes money, and shows how to launch your own branded builder on the Totalum API.
Selling apps to clients or adding app building to your SaaS? The Totalum API creates a complete app per customer (sign-in, database, payments, hosting) on their own domain, and your users never see Totalum. See the white-label AI app builder or read the API docs.
Quick Answer
White label app builders in one paragraph (November 5, 2026): For apps you resell under your brand, the main options are Totalum (API credits from $0.07, on every plan), Emergent (white-label client workspaces), WeWeb (Partner plan from $79 per developer a month), the v0 API (Plus $30 per user plus token usage) and the Lovable API (Business plan, $50 a month, needed for API keys).
- What is a white label app builder? A builder you rebrand and resell: your logo, your domain and your prices, with the vendor running the AI and the infrastructure.
- Platform-lock vs owned code: some builders keep every app inside their platform; others create real projects that can be exported, synced to GitHub and run under the client's domain. Owned code is safer for resale, because your client's app does not depend on a vendor account.
- White-label app builder pricing: platform fees range from about $79 a month (WeWeb Partner, per developer) to $799 to $999 a month for unlimited mobile client apps (AppMySite Agency); API-based builders such as Totalum bill usage in credits instead of seats.
- For agencies: pick a builder that lets you cap spend per client, put each app on the client's domain and take payments inside client apps, so every client stays profitable.
- Mobile apps: see our white label mobile app builder guide.
What a white label app builder actually is
A white label app builder turns a plain-language description into a working app and wraps the whole experience in your brand. People mean three different things by "white label", and mixing them up is where most evaluations go wrong:
- Rebranded interface. The builder shows your logo, colors and domain. Necessary, but cosmetic.
- Embedded builder. The "describe it, get an app" flow runs inside your own product, called through an API, so users never leave your site.
- Owned output. The apps it creates are real projects that can be exported or synced to GitHub, not instances that only run while you pay the vendor.
A complete white label app builder gives you all three. Many tools marketed with the phrase give you only the first.
White-label app builder pricing in 2026
Prices read on each vendor's own page on November 5, 2026, unless another date is shown.
| Builder | What you resell | White-label price | Pricing model | Owned code |
|---|---|---|---|---|
| Totalum API | Full apps per client (sign-in, SQL database, Stripe payments, hosting), under your brand | Credits from $0.07 each; API and MCP on every plan, including Free; custom domains per project on paid plans (from $29/month) | Usage credits, per-project monthly caps | Yes: export or GitHub sync per project |
| Emergent | AI-built apps with client workspaces, reseller pricing and your custom domain | Not listed separately; plans from $20/month (Standard) | Credits plus a monthly publishing fee per live app | GitHub from Standard |
| WeWeb | Front-end apps built in an editor for your clients | Partner from $79 per developer/month (client workspaces, project transfers, 20% referral commission) | Per developer seat | Code export and self-hosting listed |
| v0 API (Vercel) | Generated apps deployed to Vercel, inside your product | Plus $30 per user/month, plus model tokens (v0 Mini $0.20 / $1.20 per million input/output tokens) | Tokens | Yes, code in your repo |
| Lovable API | Lovable projects managed and deployed from your product | Business $50/month (API keys need Business or Enterprise) | Credits | GitHub sync |
| Replit | Apps built with Replit Agent; promotes a white-label app builder page | Core $20/month ($18 annually); Pro $100/month | Free Mode plus effort-based credits | Your workspace |
| GoodBarber Reseller | Content and shop mobile apps | Contents $280/month ($215 billed yearly); Content + eCommerce $380 ($290 yearly) (October 30, 2026) | Plan, unlimited projects | No |
| AppMySite Agency | Mobile apps from client websites | $999/month, or $799/month paid yearly | Plan, unlimited apps | No |
| Brizy White Label | Client websites | $159/month, plus $8/month per extra site | Plan plus per site | No |
Sources: totalum.app/en/whitelabel, emergent.sh, weweb.io/pricing, v0.app/pricing, docs.lovable.dev, replit.com/pricing, goodbarber.com/reseller, appmysite.com and brizy.io/pricing. Plans change often, so confirm before you quote clients.
How to read the table. Seat-based tools (WeWeb, v0) cost the same whether a client is busy or idle. Plan-based reseller tools (GoodBarber, AppMySite, Brizy) bundle unlimited client apps into one fee, but the apps stay on their platform. Usage-based APIs (Totalum) cost nothing while a client is idle and let you cap spend per project, which is the easiest model to price with a margin.
Platform-lock vs owned-code white label app builders
| Question | Platform-lock builder | Owned-code builder with an API (Totalum) |
|---|---|---|
| Where does the client's app live? | Only on the vendor's platform | A real Next.js project on Cloudflare, exportable at any time |
| Who owns the code? | The vendor controls it | Export or GitHub sync per project |
| How do you embed it? | Rebranded UI or a link out | REST API and MCP, called from your own backend |
| Custom domain | Depends on the plan | A custom domain per project through the API on any paid plan |
| Backend (sign-in, database, payments) | Add-ons or external services | Built in: BetterAuth sign-in, its own SQL database, Stripe payments |
| If a client leaves | The app often stops with the subscription | The client can take the code |
| Your position | Reseller of someone else's product | Owner of the product and the client relationship |
Want to see the API in action? Get a Totalum API key, read the API docs, or book a 30-minute call and we will help you plan your white-label builder, with free credits to test.
App builder reseller program: how the margin works
Most people searching for a white label app builder want one of two things: a reseller program to sell finished apps to clients under their agency brand, or a builder they can rebrand and sell as their own product. The economics are the same:
- Your cost is the platform fee plus usage. On Totalum that is the credits each client's app uses for building and running, with a monthly credit cap per project so one busy client cannot eat your margin.
- Your price is what you charge each client: a setup fee, a monthly fee, or both.
- Your margin is the spread, plus the services you add (design, integrations, support).
With platform-lock reseller programs, every client you sign also depends on that vendor's price list and uptime. With an owned-code builder, each app is a standalone project: you can keep hosting it for a recurring fee, or hand the code to the client when the contract ends, which makes the offer easier to sell to cautious clients.
White label app builder for agencies
Agencies use a white label app builder to deliver client portals, CRMs, booking apps and internal tools without hiring a development team. What matters for an agency:
- One app per client, under your brand.
POST /projectswith a prompt creates a full app; every project belongs to your account, so clients never need a Totalum account. - The client's domain. A custom domain per project through the API on any paid plan.
- Payments inside client apps. Stripe payments into each client's own Stripe account, with renewals and refunds handled.
- Spend under control. Per-project monthly credit caps and live spend analytics, so you can price every client with a margin.
- Mobile when clients ask. Android and iOS builds from the same project on paid plans, uploaded to Google Play and TestFlight by API.
For the full agency playbook, see our guides to the AI app builder for agencies and starting an AI automation agency.
White label app builder for SaaS: add app building to your product
For a SaaS company, white labeling means dropping a "describe it, get an app" feature into a product your customers already log into. A CRM can add "build a client portal", a vertical SaaS can let each customer spin up companion apps, and an internal-tools platform can let staff generate tools on demand. The SaaS calls the API in the background, a real app comes back under its brand, and it charges for the feature on top of its plans.
Three checks decide whether an embed works: it fits a natural point in your user journey, your customers can keep the generated app if they leave, and you can price it as a line of business. For the integration mechanics, see how to embed an AI app builder in your SaaS via API.
Launch your own branded builder from the open-source reference builder
The fastest way to test a white label app builder is to run one. Totalum publishes an MIT-licensed reference builder, totalumlabs/ai-app-builder-open, a Next.js and TypeScript app you can clone, rebrand and deploy. What we checked in the repository on November 5, 2026:
- One required variable. The
.env.examplefile saysTOTALUM_VCAAS_API_KEYis "the ONLY variable that must be set for the app to work". Optional settings cover your production domain (NEXT_PUBLIC_APP_URL) and the API host. - What it includes. A prompt box, live preview, code editor, database, scheduled jobs, per-project secrets, usage and spending limits, one-click publishing, and project export, import and duplication.
- Who it is for. The README lists agencies and no-code teams ("ship client apps faster, under your own brand") and builders who want their own Lovable or Bolt-style product.
- Active. 87 commits, the latest on October 12, 2026.
The sequence: register for an API key at totalum.app/en/whitelabel, clone the repository, paste the key into .env, put your logo and domain on it, and deploy. The Totalum API does the hard part, the AI agent that writes the code and the hosting, database and storage of every generated app. For a deeper build guide, see build your own Lovable or Bolt clone with Next.js.
What to check before you commit
- Real code, not a sandbox. Can each app be exported or synced to GitHub?
- API and MCP access. Can you call the builder from your own backend and from AI agents?
- Backend included. Are sign-in, a database, payments, file storage and hosting part of every app?
- Brand and domain control. Does every surface carry your brand, and can each app run on its own domain?
- Pricing you can build a margin on. Can you cap spend per client and read prices for each operation?
- No accounts for your clients. Do your end users need a vendor account, or does everything sit under yours?
Why Totalum for a white label app builder
- Full apps, not prototypes: server-rendered Next.js, BetterAuth sign-in, its own SQL database with an admin panel, file storage, email, AI and Stripe payments, created by one API call.
- Your brand end to end: your interface, your clients' domains, no Totalum accounts for end users.
- Built for resellers: credits from $0.07 each, most reads free, per-project monthly caps, live spend analytics and prices readable from the API.
- Start on any plan: API and MCP on every plan, including Free; the white-label builder runs on that same API.
- Exit-friendly: export or GitHub sync per project, at any time.
- Help when you need it: integration reviews and architecture help while you set up, plus free credits to test.
FAQ
What is a white label app builder?
A white label app builder is a platform you rebrand and resell as your own. Clients or users describe an app, the builder creates it, and your name, domain and pricing appear everywhere while the vendor runs the AI and the infrastructure.
How much does a white label app builder cost?
From vendor pages on November 5, 2026: WeWeb's Partner plan starts at $79 per developer a month, the v0 API needs Plus ($30 per user a month) plus tokens, Lovable API keys need the Business plan ($50 a month), AppMySite's Agency plan is $799 to $999 a month, and Totalum's API bills credits from $0.07 each on every plan.
Is there a white label no-code app builder?
Yes. Totalum, Emergent and Replit build apps from plain-language prompts, so neither you nor your clients write code. WeWeb is a visual editor with a partner plan. For mobile apps, GoodBarber and AppMySite offer reseller plans.
Can an agency white-label apps built with an AI app builder for clients?
Yes. With the Totalum API an agency creates one app per client under its own brand, on the client's domain, with payments and spend caps per project, and clients never need a Totalum account.
What is an app builder reseller program?
It is a plan that lets you sell apps or the builder itself to clients at your own price. You pay the vendor a plan or usage fee and keep the difference; the best programs also let you brand everything and cap costs per client.
Do my clients get the source code?
With Totalum, yes: every project can be exported or synced to GitHub at any time, so a client can take its app with it. Plan-based reseller tools usually keep the app on their platform.
What about white label mobile app builders?
Totalum builds Android and iOS apps from the same project on paid plans (a native shell that opens the published app). Our white label mobile app builder guide compares GoodBarber, AppMySite, BuildFire and others.
Launch your white label app builder
If your clients need simple content apps or websites, a plan-based reseller program will get you selling fast. If you want to sell real apps with sign-in, data and payments under your brand, or add app building to your own product, get your Totalum API key, read the API docs, or book a call.
For the wider market, see our maps of white label AI platforms and white label SaaS.